As a rabbi and a long-time Oxfam supporter, I find Johansson’s decision to support a company exploiting Palestinian workers living under decades of occupation, expropriating Palestinian land at favorable tax rates, and setting back the prospects of a just resolution to the conflict to be.profoundly disturbing.
Johansson’s decision to serve as the brand face for SodaStream, a company based in an illegal Israeli settlement, is shocking. How could a global ambassador for Oxfam, a celebrity who has shed light on suffering and poverty around the world, be the face of a product created in an illegal Israeli settlement? How can she justify being the face for a company that profits from the brutal Israeli occupation?
Not only did Johansson agree to a contract with Soda Stream, but she also recently defended her decision by claiming that SodaStream is a company that is “building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other.” Although this is SodaStream’s official claim, nothing could be further from the truth.
This is an excerpt from the beginning of an opinion piece that has been published by Alternet. You can read the complete piece here.